A Message from Jason Scheff on Shakeology. His friend with Parkinson’s he refers to is me.

I watched a video of Carl Daikeler, CEO of Beachbody, speaking to Barbie Decker, one of the top 10 coaches he went out to visit this month… in fact, 2 trips before he came to visit me… and he asked her what is the one thing she could say to a new coach in how to share what she does to people… She thought about it for a few seconds and said, “The Belief… I believe so much in what I do…”

Carl said, “I love that answer because you’re absolutely right… Someone can go through the motions, have the right tools but they might just be pitching something… but when you look people right in the eyes and they KNOW they’re looking at someone who cares… who will TRULY be there to help them… that’s our business…”

Man, I watched that and completely related. As new coaches we all want to know how to get started… the fact we’ve turned it into a business gets people feeling a lot different than when they were simply sharing something that had changed their lives.

I have several coaches who were already selling Beachbody products, before they became coaches… just so excited about the changes they were making in their lives… sharing it, freely… people would ask them what they were doing noticing the changes… and they were selling this stuff like crazy… for some other random coach…

Because when a person sees the results, they ask what we’re doing and we tell them… without a coach, they go to the generic Beachbody website, purchase products, and some random coach gets their business… when YOU have done the work already. Plus, who knows if that coach is going to even work with them?

Those coaches who get the random, free customers are Emerald coaches… that’s just getting 2 coaches to join you in your journey to fight the battle of obesity as a Team Beachbody coach on our AWESOME team! It’s as simple as that… so the goal for you new coaches is to get Emerald, fast… let’s get some paying customers FROM Beachbody into your business while you’re learning… It’s all about getting Emerald.

So to finish that thought on what I’ve seen happen is that some coaches who are GREAT at sharing what they do start freezing up when they turn this into a business… don’t want to act like they’re a *sales person*. This was one of the hardest thresholds to cross for me but let me tell you how beneficial it is…

Before this business I’d go about my life and ONLY do the things that were easy… didn’t really want to put that much effort into things that didn’t come naturally… why would I? I had identified things that came pretty easy to me, Music, and it has taken me through my life pretty nicely…

BUT, what about the opportunities squandered? All that accessibility to the industry but boy, if I sent a song in to the labels, offices, etc. and they said NO? CRUSHED me… you see I was used to winning… and pretty early on in my life… I HATED rejection… can’t say I LIKE it at this point… but I’ve learned ONE HUGE LESSON in this network marketing business…

If I HAVE SOMETHING OF VALUE TO THE WORLD AND I KEEP IT TO MYSELF I MAY BE CREATING A LOSS AND A LEVEL OF FAILURE I’M NOT WILLING TO LIVE WITH, FOR THE REST OF MY LIFE.

I learned early on in my Team Beachbody business that when I put myself out there… dip my toe in the water by simply sharing what I’m doing in social networks… simply doing what’s asked of us… a “Status Update”, right? Oh, I’m doing Insanity Max Plyo Intervals…

People respond…

So I’m going to give you some bullet points on my beliefs… ok? I’m going to give you the timeline on how this business has helped me grow in my personal life and how it’s starting to grow professionally… yes, with Team Beachbody but also the life I’ve chosen since a kid… remember, this is a guy who wouldn’t pick the phone up to call his friends who are all the record executives now… how stupid is that? When I look around at a lot of people who have much less to offer, but pick the phone up… and they’re doing well…

Alright here goes…

I Believe…
• I know how to turn my life around, physically… on the level of Health and Fitness…
• I’m helping hundreds of other people do it for themselves.
• What I offer is EXTREMELY inexpensive. When I look at the cost of gym memberships, trainers, bad food, the cost of medicine, health insurance… what I have to offer is a steal.
• I earn extra income by helping people turn their lives around, health, fitness and financially.
• I now have the confidence to sit next to people like Akon on an airplane and share what I do with him. Watch him get excited while I tell him my journey. That ONLY came from trial and error of sharing what I do with people, learning how to share without making it about what *I can get* out of the situation. But most importantly, I’m not intimidated any more. I know what I have and I know how great it is, so I share, freely.
• I now have the confidence to speak freely with people like Brian Wilson and Peter Frampton because I know what I have. I have music that helps them and I’m not afraid to hold my head up and extend my hand.
Now some of you may think, “Well, Jason’s involved in all this high profile stuff, he’s used to it, he deserves to be there, he’s put in his time…” Well my friends, the point is until I started working on myself and realizing what I have there was ALWAYS this level of tentativeness and feeling like maybe I wasn’t completely on the level with these people… and it took this silly, crazy little side business to show me…

If I HAVE SOMETHING OF VALUE TO THE WORLD AND I KEEP IT TO MYSELF I MAY BE CREATING A LOSS AND A LEVEL OF FAILURE I’M NOT WILLING TO LIVE WITH, FOR THE REST OF MY LIFE.

And imagine the level of disservice I’m doing… That’s the thing about our business… Team Beachbody… in the music business, or entertainment industry, the joke is always about getting over yourself… “It’s not brain surgery!”

Well, with what we have here as coaches, it IS brain surgery… it’s that important… if I’m holding back what I have who knows who might be going down the tubes…

I’ll give you one example that has deeply touched my life recently… by putting myself out there… by making an exposure one night because I was talking it all up to you people and realizing I’d better start doing it and reporting back to set the example… I ended up sharing with a guy who has become a dear friend of mine who has Parkinson’s disease…

He ends up trying Shakeology, falls in love with it… becomes a coach… starts getting better control of his writing hand… you see he was starting to learn how to write with his left hand and now is back working with his right hand… he also started P90X, has dropped somewhere around 25 lbs now since starting a couple months ago but the REAL amazing thing is there was a guy at work who was watching him and reached out…

The new guy was an insulin resistant diabetic… when you hear this guy’s story it’s so outrageous that you almost can’t believe it… but I was there with a lot of his co-workers a couple weeks ago hearing the confirmation of it….

This guy was on 4 types of insulin and some they couldn’t get to him fast enough… his eyesight was going… his doctor told him 8 weeks ago that the next time he’d be visiting him he’d be going blind… this man started selling his possessions… truly… he was preparing to die. Blood pressure meds, the whole 9 yards.

He made what his diabetes doctor claimed the most miraculous turnaround he’d ever seen… our boy has 6 pages of doctors results in how he has turned himself around… we were at a home party and to hear this man’s story, along with my friend with Parkinson’s… all by me realizing I have to lead by example… I’m a coach… I’ve committed… I’m here to show what works, for me… and if I don’t, I’m a fraud… I’m a scam artist in a pyramid scheme… yup, if I don’t do the work, it’s all just about “What’s in it for me”. When I stood back and took it in… if I had kept my story, my journey, my tools that have helped me turn my life around, and kept them to myself, maybe our friend with diabetes would be blind right now… now please know that I’m not putting myself in this elevated place of being a saviour… but I can’t ignore the fact that when we’re delivering life changing stuff, we do have a HUGE, direct impact on what goes on many levels away from us… it’s a rippling effect. And it works in the opposite direction too… if we stay closed, everything keeps shutting down… Where are the leaders? They’re reading this email is where they are…

When that light went on for me… when I was told, “If you’re truly just reaching out trying to help another person… this business will be the easiest thing you’ve ever done…” and I get that now… because when there is NOTHING in it for me other than to reach out and try to help someone… there’s nothing at stake… no expectation… I’m not going to be disappointed when someone doesn’t BUY anything from me…

And there it is… I’m inspired right now… I just saw the absolute truth in this for me… If I’m upset that someone didn’t buy something from me, the motive is ALL wrong… do I get upset someone says they’re going to do something and don’t? Not anymore… this is not about ME, it’s about you… I have some coaches who apologize that they’re not doing more… as if it’s effecting me and I’m going to be upset… friends, you can do what you want… I have no expectations from anybody… we’re all at different places with this stuff too… some of you are incubating… some people sit there for a year… 2 years… just incubating and then WHAMMO… it happens… we’re living proof of it.

It’s all about just getting to the point where we’re not comfortable continuing on as we had been… it’s time to change… and then it does… and it only does when we realize it’s time to walk out that door and be kind to someone today… get into the PRACTICE of spreading our sunshine… not talking about our products, AT ALL… believe me, when we’re not stalking people and just being kind to them it’s amazing how many times it becomes appropriate to talk about what we’re doing…

So there it is friends… one more time… the bullet points of what I believe…
• I have the goods. I know how to turn my life around and help others do the same.
• I love people and want to help them, in whatever capacity it is.
• I’m part of a group of coaches/friends that have become the love of my life… truly, the people I’d like to spend the rest of my life with, and I will…
• WE are moving up. On an upward trajectory and THAT I want to share with the 2/3 of the country who need this, badly.
That’s my belief system… not that I’m involved in something that might be less than noble… nope, I’m on top of the world, as you are…